This month, the College launched the third phase of its landmark fraud prevention campaign, which will run until December 31, 2024.
Digital advertisements are live across the College’s social media channels and on Google Ads. The campaign is running both domestically and in 16 of Canada’s top source countries for immigration: Ghana, India, Kenya, Pakistan, Bangladesh, the Philippines, Nigeria, Vietnam, Algeria, Congo, Côte d’Ivoire, Haiti, Lebanon, Morocco, Cameroon and Tunisia.
The campaign shares a simple message: If you choose to work with an immigration consultant for Canadian immigration matters, check the Public Register to verify that they are licensed by the College.
Since the first phase of the campaign began in March 2024, more than 1.3 million visitors have accessed the Public Register. This is a 220.8% increase from last year.
Additionally, the College website saw an 85% increase in page views, from 2.6 million to 4.9 million from last year.
In total, the campaign has earned more than 864 million impressions and 4 million clicks across all College social media channels, Google Ads and Spotify.
Licensees are encouraged to like and share the campaign across their social networks.
