The College continued to build awareness of the Public Register as a tool to help safeguard the public from immigration fraud through the 2025 multilingual Fraud Prevention Month campaign.
This year’s theme – Immigration fraud can be hard to spot – encouraged people around the world to check the Public Register to verify that they are not unknowingly falling prey to an unauthorized practitioner (UAP).
In total, the campaign earned more than 210 million impressions across all channels and 1.5 million clicks on social media in just a 2-month period. It also drove 507,160 users to the Public Register and 119,735 users to the College website.
The campaign ran across the College’s social media channels domestically and in 16 of Canada’s top source countries for immigration – Ghana, India, Kenya, Pakistan, Bangladesh, Philippines, Nigeria, Vietnam, Algeria, Congo, Côte d’Ivoire, Haiti, Lebanon, Morocco, Cameroon and Tunisia.
To reach a broader audience digital and print advertisements were published in English, French, Hindi, Punjabi, Arabic and Simplified Chinese.
For the first time the campaign included English transit ads in Vancouver and Toronto, and French transit ads in Ottawa and Montréal, generating 6.8 million impressions.